Indie Beauty: Introducing, Showcase Beauty

When it comes to Indie Beauty Brands, you’d be surprised which brands you’d find under this banner. Indie Beauty is becoming more and more popular, which is great because it means so many amazing brands are getting their shot at making it big in the beauty world. I recently found out about Indie shopping website, Showcase Beauty who are the home of independent beauty brands, and if you’re a beauty lover you’ll want to have them on your radar.

The source of many amazing brands, Showcase Beauty house products from the likes of Neom, Studio 10, Magnitone, Glo & Ray and a tonne more. All with a range of products that you would expect from Indie brands: vegan friendly, organic, cruelty free as well as k-beauty and more. It’s the home of eco-friendly, sustainable beauty and I’m always happy to chat about places that offer something a bit different in the beauty world – and Showcase Beauty ticks that box. If you’re in the market for new make up and skincare and you’re passionate about shopping with brands that have a conscious, then Showcase should be your destination of choice.

I picked up a couple of bits on my first exploration with them,  the first of which was a palette I’ve had my eye on for a while: the MEMI Millenial Palette.

MEMI Millenial Palette.

MEMI Millenial Palette Review

A great wintery looking palette, there’s 12 shades in here and they mix between matte to shimmer, giving you a multitude of shades and finishes to play with. More of a smokey-eye themed palette, this called my name when I saw it on Instagram a while back, so when I saw it was available at Showcase Beauty, it seemed like fate. The shadows are richly coloured with a deep payoff. Considering the price, I really didn’t expect to be as impressed as I was with this and it’s allowed me to create some really lovely eye looks which I’ll continue to explore through the winter months.

Being both cruelty free and vegan friendly, there’s a lot of beauty lovers who’d love this. And for the price it won’t break the bank either – £22 is a bargain. Well worth a treat.

Memi Millenial Palette Review & Swatches

Memi Millenial Palette Review & Swatches

The second item I picked up was the Neom Perfect Peace Scented Candle. You guys know I adore scented candles and always have them burning in my home. In fact, it’s rare that there’s ever not a candle burning away. I really enjoy Neom candles and have had quite a few over recent years. The Perfect Peace candle was one that took me a while to get used to as it’s quite strong in the box. But once you take the candle out and start burning it, the scent is dispersed and thrown to a more subtle and aromatic level. It’s such a relaxing scent too which means I find it perfect for those cold autumnal evenings we’re currently experiencing.

The great thing about Neom candles is that they’re 100% natural fragrances so no nasties lurking in the wax. This one contains a blend of 25 natural essential oils which explains why it’s so relaxing and the nice festive edge means I’d be happy to continue rebuying this over the coming months.

Neom Perfect Peace Scented Candle

Neom Perfect Peace Scented Candle Review

For a first little shop with Showcase Beauty I love my little bits – both from brands I’ve liked or admired for a while. I think you’d be surprised at the amount of brands and products you find stocked here, so make sure you check it out for yourself.

And you can use code: Chloe10 for 10% off your first order.

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How, Why & Where to Shop Indie Beauty

**This post contains gifted items but as ever all opinions are entirely my own. Please refer to my Disclaimer page for more details.


  1. November 4, 2018 / 11:09 pm

    I love the colours in the palette. It’s nice to see some different colours in it. I really want to try a Neom candle.

  2. November 5, 2018 / 9:53 am

    Ooo that palette reminds me of the Tarte palettes, gorgeous x

  3. November 5, 2018 / 1:16 pm

    I swear that palette was made for me! All colours I’d use x

  4. November 5, 2018 / 6:37 pm

    I’m a sucker for a nude/brown palette. I don’t need another one, but I want this one! x

  5. November 5, 2018 / 8:44 pm

    90’s Baby was legit made for me, it’s such a beautiful brown xx

  6. November 5, 2018 / 9:10 pm

    The eyeshadow palette looks gorgeous and like someone else said, reminds me of a Tarte palette! 🙂 x

    Sarah <3

  7. katiemiddleton94
    November 5, 2018 / 9:11 pm

    The palette looks beaut! It sorta reminds me of Tartelette in Bloom (the design, not the shades) I’ll have to look out for it!

    Katie x

  8. November 6, 2018 / 4:28 pm

    I love those colours in the palette and you can’t beat a Neom candle!
    Em x

  9. November 7, 2018 / 12:39 pm

    This palette is beautiful! I think I would use every single shade – it’s so versatile!

  10. November 7, 2018 / 6:50 pm

    That really is the perfect wintery palette! Soo pretty!

  11. Sarah
    November 8, 2018 / 12:27 pm

    Love the shade 90s baby it looks so pretty xx

  12. November 10, 2018 / 5:37 pm

    That palette is right up my street! It reminds me of the Tarte one and I just love the colours. The pigmentation looks great and the names are so cute. xx

  13. Erin
    November 10, 2018 / 10:53 pm

    That candle looks like it would smell INCREDIBLE! I love it!, the palette is beautiful too! 🙂

    Erin || MakeErinOver

  14. November 16, 2018 / 11:56 pm

    I totes thought this was a Tarte palette at first! Super pretty, Showcase Beauty followed Mr Balls on Instagram today actually so I’d expect a collab soon xx

    Lovelaughslipstick ♥

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